Daily Shampoo
KEY FEATURES
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Soothes irritated, red, and itchy scalp
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Strengthens the roots
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Reduces hair falling
Some of the signs of aging include thinning hair, slowing rate of growth, dry and brittle hair. So the shampoo that you use shouldn't dry out and irritate your scalp. Instead, it should gently cleanse your scalp and give nutrients for hair growth.
But conventional chemical shampoos have sulfate - chemicals to create foam - which would overdry and damage your scalp.
Our Daily Shampoo does not have chemical sulfate or chemical preservatives.
So it doesn't irritate the scalp while gently cleansing it. It contains scientifically-advanced Trichogen (Panax Ginseng Root Extract complex) that makes your hair stronger, improves scalp condition and stimulates hair growth. Biotin produces keratin, increases hair elasticity and thickness, and protects hair from becoming brittle.
- Soothes irritated, red, and itchy scalp: Our Shampoo is sulfate-free. The surfactant we use, Sodium lauryl glucose carboxylate, genty cleanses your scalp while minimizing scalp irritation. It also conditions your scalp and hair without stripping.
- Minimizes hair falling: Science-backed, patented technology Trichogen minimizes hair falling caused by friction when shampooing.
Trichogen (Panax Ginseng Root Extract complex)
Improves hair strength and scalp condition
Menthol
Soothes problematic scalp and alleviates scalp irritation and redness
Burdock Root Extracts
Rich in Vitamin A, which nourishes the scalp, and reduces scalp conditions like dandruff and itchy scalp
Biotin
One of the necessary nutrients for hair texture, appearance, and strength
Aqua (Water), Coco-Glucoside, Cocamidopropyl Betaine, Cocamine Oxide, Sodium Lauryl Glucose Carboxylate, Glycerin, Lauryl Glucoside, Sea Salt, Lactic Acid, Allantoin, Panthenol, Menthol, Starch Hydroxypropyltrimonium Chloride, Bisabolol, Panax Ginseng Root Extract, Yeast Extract, Aesculus Hippocastanum (Horse Chestnut) Seed Extract, Arctium Majus Root Extract, Niacinamide, Acetyl Tyrosine, Biotin, Zinc Gluconate, Ammonium Glycyrrhizate, Parfum, Aloe Barbadensis Leaf Juice, Hydrolyzed Soy Protein, Arginine, Polyquaternium-11, PEG-12 Dimethicone, Calcium Panthothenate, Ornithine HCL, Citrulline, Glucosamine HCL
1. Start with Lukewarm Water
Fully wet your scalp with lukewarm water (32–36°C). This gently loosens excess oil and buildup without disturbing the scalp’s natural barrier—creating the ideal condition for a refreshed cleanse.
2. Take a Full Minute to Pre-Rinse
Rinse your scalp and hair for at least one minute before shampooing. This removes most surface impurities and helps the formula distribute more evenly.
3. Use Just Two Pumps
Our concentrated formula performs best with only two pumps. Apply the shampoo to wet hair and lather.
4. Lather First, Then Massage with Intention
Create a soft lather in your palms before applying. Massage the shampoo into the scalp for 1–3 minutes to promote circulation and lift away buildup.
5. Rinse Until Your Hair Feels Weightless
Rinse thoroughly with lukewarm water until your scalp and hair feel clean, light, and residue-free.
6. Finish with a Cool, Complete Dry
Dry your scalp fully with cool or cold air. This helps seal the cuticle and reduces heat-related irritation, leaving your scalp calm and your hair naturally smooth.
Our Recommendation:
- For dry to normal scalp: Use once daily with Hair Treatment. Apply Hair Treatment to scalp as well.
- For oily scalp: Use twice daily.
Choose options
perfect for
thinning hair
Trichogen improves scalp condition while Biotin produces keratin, increases hair elasticity and thickness.
irritated, itchy scalp
Sodium lauryl glucose carboxylate gently cleanses scalp while minimizing irritation and itchiness.
non-hormonal hair loss
Science-backed, patented technology Trichogen minimizes hair falling.
for all hair types
Can be used by all hair types. For oily scalp, we recommend washing twice a day, morning and night.
Before/after
Based on clinical trial conducted on 40 male volunteers for 4 months (source: BASF SE)
Before
After
Frequently Asked Questions
Who Is It For?
This shampoo is specifically formulated for those experiencing signs of aging in their hair, such as thinning, brittleness, or a slow growth rate. It is also ideal for:
- Scalp Sensitivity: Perfect for those with an itchy, red, or irritated scalp.
- Thinning Hair: Designed to strengthen roots and minimize hair fall.
- Clean Beauty Seekers: It is sulfate-free, contains no chemical preservatives, and is 100% gluten-free and vegan.
How to Use
Our shampoo is a highly concentrated formula.
- Amount: Typically, 2 pumps are enough per wash, depending on your hair length and thickness.
- Tip: For the best lather, ensure your hair is fully soaked for at least one minute before applying. And we always recommend “double washing” to thoroughly remove impurities.
- 250g Bottle: When used once daily, it typically lasts 3 to 4 months.
Hair & Scalp Benefits
Yes. Frizz is often caused by a raised hair cuticle and a lack of moisture. Our Daily Shampoo contains Biotin and Glycerin, which help improve hair elasticity and moisture retention. By avoiding harsh chemicals that over-dry the hair, the shampoo keeps the cuticle smooth. For the best anti-frizz results, we recommend finishing your routine by drying your hair with cool air to seal the cuticle and lock in smoothness.
Our formula uses a science-backed, patented complex called Trichogen (Panax Ginseng Root Extract complex). This complex is designed to:
- Strengthen Roots: Improve the condition of the scalp to support healthy hair follicles.
- Stimulate Growth: Provide the nutrients necessary to encourage thicker, more resilient hair.
- Reduce Friction: The formula is designed to minimize hair falling caused by friction during the washing process.
The shampoo contains Menthol and Burdock Root Extract. These ingredients work together to soothe problematic or itchy scalps, providing an immediate cooling sensation that alleviates redness and irritation while boosting circulation to the hair roots.
Formula & Ingredients
Yes. Because our Daily Shampoo is 100% sulfate-free, it gently cleanses without stripping away the pigments in color-treated hair. Traditional shampoos use harsh sulfates that can open the hair cuticle and cause color to fade quickly. Our formula uses a gentle surfactant (Sodium lauryl glucose carboxylate) that preserves your color while keeping the hair hydrated.
No. We follow a "Less is More" philosophy. Our Daily Shampoo is free from chemical sulfates and toxic preservatives. Instead, we use plant-derived cleansers and a self-preservation system to ensure the product is both effective and safe for long-term daily use.
The Self-Preservation System is a patented formulation approach developed by Dr. Louie Kim to help maintain product stability and hygiene without relying on traditional preservative systems. It works through formulation design and ingredient synergy that create conditions less favourable for microbial growth, alongside controlled manufacturing and packaging practices. Products using this system are still assessed for safety and stability in accordance with applicable cosmetic regulations; the system describes the preservation approach rather than replacing required safety testing.
