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About the founder

Dr. Louie is a cosmetic chemist of 30+ years - almost 40 years now! - who has dedicated himself to creating safe and effective personal care products for his clients.


He has a PhD in cosmetic engineering.


He began his career developing safe baby products for a prominent pharmaceutical company. His successful baby product formulas helped solidify his career in the field of cosmetic formulation.


Throughout his career, he created effective and innovative personal care formulas, including anti-rosacea, anti-psoriasis, anti-eczema treatments, dandruff shampoos, baby shampoos and diaper rash creams, and antiperspirants.


Based on years of experience and knowledge he accumulated formulating for diverse clients, he decided to launch his own line, with his name as his brand, after developing an effective anti-aging care products for his wife.


His notable achievement is in the creation of self-preservation system that relies on the synergy of highly-concentrated ingredients to inhibit bacterial activities. His work culminated in 4 patents.


  • KP1000714570000 (on self-preservative system for baby products) * This was the beginning of his quest for self-preserving system.
  • KP1001121390000 (on edible vegetable wash employing self-preservation system)
  • US2005/0089488 (on self-preserving deodorant stick)
  • US2006/0257347 (self preservation system)

(Click here to learn more about what self-preservation system is and how he came to develop this innovative system.)